Beneplus is a strategic marketing company specializing in B2B loyalty programs. It is also an incentive house, a performance improvement company, and a recognition program provider.

Beneplus was founded in 2008 and grew from a family-owned business to one of the leading loyalty marketing companies in Latin America, having served some of the most valuable brands in Latin America as well as globally recognized manufacturers for 10 years. It started in the city of Santiago, the capital of Chile, and rapidly developed a nationwide network of partners within many different sectors.

Beneplus’ successful loyalty marketing model has been implemented and tested in Chile, one of the most competitive and prosperous markets in Latin America. Beneplus is now expanding into other countries with important roles in the continent, such as Peru, Colombia, and the U.S. Beneplus has a broad knowledge of Hispanic consumers.


hroughout the past decade, Beneplus has developed, deployed, and managed personalized loyalty solutions within different industries,
whose strategies depends on customer’s desired goals.

There are four main services Beneplus offers:






Beneplus understands that people seek to create and maintain honest, loyal, and emotional relationships with brands. Our solutions allowed us to drive customer engagement and retention, increase employee recognition, and improve overall loyalty and commitment among our client’s stakeholders.


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“We are thrilled with the benefits platform, it is a well-designed and easy-to-use platform that allows employees to request personal and family time based on points.
The managers of each area are also happy because it allowed them to reach the objective of delivering benefits that are highly valued by their teams.”

Ignacio Requena
Head of Compensation & Benefits
Argentina, Chile & Uruguay Siemens

Banco de Crédito e Inversiones


“With the aim of further deepening our relationship with businesses that are part of our network of immediate and permanent discount benefits, and deliver a better experience to customers, we have come closer to you”

José Miguel Contreras
JChief of Benefits and Payments Methods
BCI/Tbanc/BCI Nova
Banco BCI

Pontificia Universidad Católica de Chile


I Wish to thank Beneplus for the services provided to the UC Alumni this year working together.
I Leave expressed satisfaction record from our part with the work carried out and I appreciate the commitment and delivery of it.”

Josefina Torres Barrenechea
Director Executive Vice-Rector,
Pontificia Universidad Católica de Chile