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María Ignacia Alcaino
Jan 8, 20243 min read
Gamification elements in an interface for user retention
Gamification is a powerful strategy for fostering user engagement and loyalty in digital products. By integrating game elements into...

Nicolas Correa
Dec 5, 20233 min read
Unlocking Innovative Loyalty: Zoön Loyalty’s Dynamic Strategy for Visa
Visa original image In the ever-evolving landscape of loyalty strategies, Zoön Loyalty has emerged as a beacon of innovation, reshaping...

Ignacio F. Garcés
Nov 7, 20232 min read
Reward delivery automation for state-of-the-art Employee Loyalty Programs
In today's fast-paced world, companies are constantly looking for innovative ways to engage and motivate their employees, in the shape of...


Nicolas Correa
Nov 6, 20232 min read
Loyalty, the new customer crush
Marketing and advertising have never had a continuous line of work; their ways of working and their consumer strategies have always...

María Ignacia Alcaino
Sep 5, 20233 min read
The Crucial Element in Product Design: Team Relationships
Keith Haring / Untitled (Dance) Product design is a dynamic field where innovation thrives on creativity and collaboration. It’s not just...

Ignacio F. Garcés
Aug 30, 20233 min read
Development of open source software and its benefits for tech companies
This article aims to explain why you should know about open source software and its important role within the IT industry. Photo by Vlado...

Nicolas Correa
Aug 21, 20233 min read
Building Loyalty: The Key Role of Dedicated Employees in Tourism
How Employee Commitment Shapes Lasting Customer Bonds Employee and costumer friendship. Midjourney image. The employee who maintains a...


Nicolas Correa
Dec 14, 20221 min read
Loyalty and accumulation of points
Loyalty is a marketing concept that refers to the loyalty of a customer or user, through the purchase of products or services on a...

Nicolas Correa
Nov 10, 20224 min read
Loyalty Program Compliance with Data Security & Privacy Regulations.
Data security and customer privacy are critical parts of every successful customer loyalty solution. Recent privacy laws and regulations...


Nicolas Correa
Sep 14, 20221 min read
The informal e-commerce business in Chile has surpassed 360 million dollars
According to a study which measures informal e-commerce in Chile, prepared by the National Chamber of Commerce, Services and Tourism...


Nicolas Correa
Sep 14, 20222 min read
The Microinfluencers of 2022
The marketing of influence, although it has been a practice for many years, has been revolutionized since the arrival of the...


Nicolas Correa
Sep 14, 20222 min read
A study revealed that 22% of e-commerce businesses go bankrupt during the first year.
According to research, 22% of e-commerce businesses go bankrupt within the first year of operations, but why? Here, we give the main...


Nicolas Correa
Sep 14, 20223 min read
The structure of an ideal points system for customers
Then, how do you retain customers? How do you win loyalty? To win customer loyalty, you may feel that the reward is your output. However...


Nicolas Correa
Sep 14, 20222 min read
Digital transformation is key to the supply chain.
Pick&Pack targets your digital transformation strategies in the logistics and intralogistics sector. From February 8 to 10, over 160...


Nicolas Correa
Sep 14, 20222 min read
The customer life cycle has changed
The customer’s trip is no longer linear from knowledge to sale; it now dynamically involves multiple channels and can begin and end...
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