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How to Boost Online Shopping?

How to Boost Online Shopping?

Brands with effective marketing strategies know how to reach their customers, even though broad consumer behavior has changed greatly in the past. Nowadays, it is much more common to find prospects, or rather be found and visited by them via online. They are also a...
Stay Relevant

Stay Relevant

Just the other day I read an article called The Best Loyalty Programs Go Beyond Rewards, whose author, Shep Hyken, an award-winning keynote speaker, wrote “Points, miles and punch cards are just the start – an app can include features that are limited only by...
Beyond the material

Beyond the material

There are many marketing tools and tech innovations we could discuss from time to time, but we should never disregard the motivation that drives and shapes them. Today’s companies do not just create and develop new technologies by accident. They observe and analyze...